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Job Descriptions & Pay


Class Code: 6803
Salary Schedule: Approved Arizona Law Enforcement Merit System Council Salary Schedule
One Salary
Annual / Hourly
Annual salaries are calculations based on approved hourly rates.

Summary Statement: Under the policy guidance and direction of the Director, is responsible for promoting a positive Department image; plans, directs, and manages through subordinate supervisors and staff communication activities with citizens and employees.

Supports the Department's mission by analyzing, developing, and improving internal and external publications, citizen education programs, and other public relations activities; is responsible for managing the Community Out-Reach and Education Unit (CORE) of the Department; making presentations before the Department's executive staff, legislative and executive branches of State government, and public/community organizations.

Incumbents are expected to self-generate assignments through anticipation of departmental problems and general awareness of Department needs. A Public Information Manager exercises independent judgment and initiative in representing the functional program, the Department and the State of Arizona. Performs related duties as assigned. This is a competitive classification.

Essential Functions: (not intended to be all inclusive)

1. Manages through subordinate supervisors and directs staff activities to provide timely services to other work units throughout the Department, the news media, the citizens and ensure efficient daily operation of the work unit and accountability and adherence to applicable laws, policies and procedures.

2. Supervises the CORE unit, which includes providing and/or recommending training; coordinating, scheduling and assigning work product; establishing performance measures, goals, objectives and priorities; evaluating work performance; providing feedback, direction and guidance; keeping personnel abreast of new or revised information; answering questions; and recommending and/or implementing personnel actions.

3. Designs, plans and implements communication strategies for public information/traffic safety programs.

4. Researches and publicizes departmental or statewide activities, significant facts, opinions and interpretations in order to keep the public aware of Departmental policies and actions; arranges television and radio appearances.

5. Provides strategic policy advice to management regarding internal and external communications and public information.

6. Responsible for the release of public information and serves as the Department's spokesperson in highly sensitive, complex or emergency situations.

7. Responsible for overseeing internal and external publications, Department's Digest, news releases, brochures, and other related publications; exercises editorial oversight of the DPS web site.

8. Develops and revises policies and procedures applicable to assigned work area.

9. Develops strategies to facilitate and improve ongoing communication between the Department, the Governor's office, the legislature and other state, county and municipal agencies.

10. Develops and maintains effective working relationships with civic, corporate and educational organizations.

11. Develops and participates in news conferences, special events and other programs of public interest; interacts with the print, radio and broadcast media on local, state and national levels.

12. Serves as a liaison for the Director; attends meeting with various civic groups, and corporate and government organizations and agencies.

13. Attends Executive Staff and Department meetings and conferences.

14. Confers with public information / community relations officials of city, county, state and federal agencies regarding plans and priorities for existing or new programs.

15. Coordinates and composes grant proposals for public relation programs.

16. Coordinates special events, open houses, displays, exhibits, etc.

17. Answers written and telephone inquiries regarding DPS activities.

Knowledge, Skills, & Abilities Required: Knowledge of:

1. the principles, techniques and objectives of public information.

2. business English, spelling, grammar and punctuation required to produce analytical and technical reports, news releases, and reports in appropriate formats.

3. crisis management techniques required to manage the release of information during emergency situations.

4. public information laws and policies regarding the dissemination of information to the public.

5. media tactics, including interview techniques and preparation.

6. current principles and techniques for the development of public information and public relations programs.

7. technical aspects of writing grant proposals, contracts, bids and proposals required to prepare documents accurately.

8. fiscal management and budgetary preparation and control required to administer a budget.

9. supervision and training methods and principles required to provide direction, assign tasks, evaluate performance and train staff.

10. operational analysis and decision-making techniques for resource allocation and organizational effectiveness.

11. State and Federal statutes, laws and regulations related to the work unit.

12. team concepts (e.g., team building, leadership, participation and group problem solving techniques).

13. principles and practices of administration in the areas of planning, organizing and directing programs.

14. law enforcement terminology to interpret, provide and disseminate information and prepare written documents.

Skill in:

1. communicating effectively in public situations, from one-on-one communication to large groups to round table coalition building, etc.

2. writing to prepare news releases, public safety and public relations programs.

3. program planning and evaluation.

4. prioritizing tasks and tracking assignments to ensure deadlines are met.

5. reviewing, proofreading, editing and verifying written materials for accuracy and adherence to Department policies and procedures.

6. operating standard office equipment.

Ability to:

1. accurately interpret Department policies and procedures to provide and clarify information to the media and public.

2. analyze and interpret financial data to determine and project budget needs for the CORE unit and programs.

3. effectively communicate orally and in writing at all levels.

4. conduct research and gather information and statistics.

5. direct public relations functions to effectively coordinate the daily operations of the work unit.

6. cope with stressful situations calmly, fairly, and tactfully.

7. independently make decisions.

8. compose written materials of complex difficulty with clearly organized thoughts using proper sentence construction, punctuation and grammar.

9. establish and maintain effective working relationships with the media, public, and others.

10. identify problems and analyze alternatives to develop recommendations for improvements.

11. learn, interpret, apply, and explain Department policies, procedures, rules and regulations.

12. direct and manage a professional, multi-disciplined staff.

13. exercise good judgment in safeguarding confidential or sensitive information.

14. speak before groups to provide information or explain policies, procedures and programs.

15. perform work under changing, intensive deadlines on multiple concurrent tasks.

16. work with constant interruptions.


1. Office setting and outdoor setting.

2. Work any hours including weekends, holidays, rotation shifts, and call-outs.

3. Work on-scene during emergency incidents.

4. Work is performed in all weather conditions.

5. Situations move quickly from low stress to high stress.


Must possess an Arizona driver license no later than effective starting date.
Out-of-state travel may be required to perform certain work functions.

Minimum Qualifications: Bachelor's degree in communications, public relations, journalism or a related field and three years of supervision or management experience in public relations or communications experience, preferably in law enforcement; or eight years of responsible public relations or communications experience involving substantial interaction with civic, corporate, government and community organizations; five years of the eight must have been at a supervisory or management level, preferably in a law enforcement.

Other combinations of experience, training and education that provide the knowledge and abilities necessary to perform the work may be considered.

Must successfully complete the examination process.

FLSA Status: Exempt

Current as of: 7/26/2014 12:06:16 AM